Product Placement: Making the Impossible Possible

Another plug for a book that I've contributed an essay to:

Making the Impossible Possible


The book documents a unique accumulation of superlatives. Light is shed on two business strategies attempting to realise mankind's primordial dreams. The scene is the world's largest self-supporting hall in a small village close to Berlin.

At the end of the 1990s, the firm CargoLifter AG attracted international attention with its vision of constructing the world's largest heavy-lift airship. By building an architecturally outstanding hangar, the company demonstrated pioneering spirit and gave rise to huge media response. After the enterprise failed, the hall was sold to a consortium of Asian firms that then presented the next superlative. The former hangar was converted into the Tropical Islands Dome, Europe's largest indoor tropical paradise.

The authors Gerlinde Schuller (Information Design Studio, Amsterdam) and Claudia Weber (artist, Berlin) compare these two visions on their paths to implementation, while simultaneously putting them in the context of current international events. They use analytical modes of research to uncover the interconnections
between economy, politics, architecture, art, and design.

The resulting book is a multi-faceted contemporary documentation, and at the same time a combination of different genres - cinematic narration, log-book, and experimental test set-up. It consists of a rich collection of photographs taken by amateurs and professionals, together with detailed facts and diagrams.

The documentation is supplemented with text contributions by: Sam Jacob (FAT Ltd., London),
Dingeman Kuilman (Premsela Design Foundation, Amsterdam), Jochen Becker (critic and curator, Berlin) and Prof. Dr. Bernd Kriegesmann (Institute for Applied Innovation Research, Bochum).

16.5 x 23 cm, 136 p., colour, English
215 photos and illustrations
€ 35

ISBN-10: 90-810927-1-5
ISBN-13: 978-90-810927-1-5

Get the book now

About the book

Posted by sam at September 7, 2006 12:46 PM

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