Simulations of Industry: High Tech Architecture and Thatcherism
History suggests that the construction of the most ambitious architectural projects immediately precedes the deepest economic slumps. The Lloyds building, for example - the grand edifice of the Citys 80s big bang boom - rapidly became the home of crippling financial crisis. And in this swift reversal of fortune we can read a relationship between architecture and the overconfidence of a moment. We can look back now and see Lloyds as an aesthetic of utility devised to cloak the aerated economics of Thatcherism, its mechanistic iconography suggesting that deregulated finance is as heavily engineered and physical as some unspecific manufacturing process: something 'real' and substantive rather than a massive, institutionalized system of blind gambling packaged up as intangible financial 'product'. The grand irony is that Lloyds iconography celebrated the aesthetic of the industries that had been systematically dismantled by Thatcherism - a statement of the determined political intent to replace heavy industry with deregulated financial services. In this light, Lloyds appears a kitschy, aestheticised, shiny stainless steel simulation of the grimy infrastructure that its design seemingly pays homage to. Post Lloyds, it would be another economic cycle before we saw the next major addition to the City in the form of Fosters Gherkin - a different, late form of High Tech, whose technology is subsumed in the single, sculptural gesture: a smart object with intricate green credentials, smooth and polished like the kind of trophy given out at industry awards. High Tech Architecture signifies a kind of constructed intelligence: it embeds qualities of logic, clarity, purpose and science into the fabric of architecture. Because of this, it's the ideal get up for deregulated finance to inhabit: a physical manifestation of the techno/mathematical/systemized cult of the markets. Though of a different aesthetic order, the end game of technology-as-aesthetic might well be the phantom trading room floor constructed by Enron at the heart of its duplicitous practice. The room was designed as a stage set to play out in front of analysts in order to drive up the valuation of its stock. Enron, originally an old fashioned energy company, had mutated into an organization chasing unachievabley high returns though complex bundles of derivatives, options and futures. Its arrays of Bloomberg terminals, 36-inch flat panel screens and teleconference facilities were used as totems: devices to exude a technological confidence, devices of such technological sophistication that they seem not just to report events, but to project control over them. Architecture is a means of constructing realities - or at least something that seems to have a number of hallmarks of the real - solidity, permanence, scale and so on. Believing architecture as a kind of truth is an easy mistake to make. Architecture remains a fiction, however grand its scale, intricate its manufacture, or the expense of its implementation.
Posted by anothersam at November 23, 2008 10:49 PM. 2 Comments
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Contents:
More Scenes In Cartoon Deserta
Generic Powerpoint Template: Delivering Bad News
The Best New Building In London
Book Review: The Infrastructural City
The Michael Jackson Monument Design Competition
Now Showing: John Baldessari Sings Sol LeWitt
Obscure Design Typologies: Life Guard Chairs
Osama bin Laden Cigarette Lighter: Novelty Products as Congealed Culture
Absurd Car Crashes: A Eulogy for J.G. Ballard
Now Showing: Dan Grahams 'Rock My Religion'
This Concrete 'O': On Serotonin, the M25, and the Motorik Picturesque
Church of the Literal Narrative
Philadelphias Floating Architecture
Now Viewing: Married To The Eiffel Tower
Le Corbusiers Image Hoard: Poeme Electronique
Giant American Signs: Original Learning from Las Vegas Footage
Giant Soviet Signs Cut Into Forests
Bricks Melted Into Icicles: Napalm Decorative
C-Labs 'Unfriendly Skies' & 'Bootleg' Volume
2 The Lighthouse: Self Storage & Architectural Hallucinations
Ceci N'Est Pas Une Pipe: Infrastructure as Architectural Subconcious.
Viva Sectional Cinematography!
Now Showing: The Installation of an Irreversible Axis on a Dynamic Timeline
Sim Seasons Greetings! The Rise of Neo-Winter
Geography in Bad, Festive Drag.
Simulations of Industry: High Tech Architecture and Thatcherism
From The Factory to the Allotment: Tony Wilson, Urbanist
Koolhaas HouseLife / Gan Eden: The Revenge of Architectural Media
Ruburb-ric: The Ecologies of the Farnsworth House
Telly Savalas Looks At Birmingham Redux
Acts of Un-Building: Timelapse Demolitions
Yard Filth: Next Years Hot Look
Stonehenge: A Black Hole At The Heart Of British Architecture
The Popemobile: Mechanised Robes & Motorised Architecture
The Secret Language of Surface
Information Fields: Agriculture as Media
My Bloody Valentine: Sound as Substance
A Cubist Copse: Gehrys Serpentine Pavilion
Spouting Off: Some Thoughts On The Fountainhead
Form Follows Dysfunction: Bad Construction & The Morality of Detail
Vintage Tradeshow Surrealism: International Grune Woche
Moving Houses: Buildings In Motion
Desktop Study: The Strange World of Sports Studio Design
Married to the Eiffel Tower: More Objectum Sexuals
60 Years of The Crazy Horse Memorial
Married to the Berlin Wall: "The Best and Sexiest Wall Ever Existed!"
Inflatable Icebergs: Sublimated Guilt Has Never Been So Fun
The Cinderella Effect: Phantom Architectures of Illumination
Two Deaths and a Retirement: The Strange Shape of British Architecture
If London Were Like New York: Antique Schizo-Manhattanism
If London Were Like Venice: Antique Geo-Poetic Speculations and Hydro-Fantasy
41 Hours in an Elevator: The Movie
NASA: Mapping the Moon with Sport
Lemon Squeezy: Design Tendencies after the Juicy Salif
The Nihilistic Beauty of Weapons Arranged in Patterns
Dogs: Britains Greatest Design Obsession
Detroit Sucks: The Motor Shows Last Gasp
Authentic Replicas: Football and the Franchising of Place
Folk Football: Landscape, Space and Abstraction
A Wishing Well with a Fat Up Pipe
The Camoufluers and the Day-Glo Battleship
Pseudoccino: Instant Coffee Foam
Blown Up: More Inflatable Military Stuff
On Christmas Trees, Folk Forests and Staples Office Supplies
Hampton Courts Shrouded Sculptures
Named Fabric: 20 Sponsored Pieces of Architecture at the New Museum
Form Follows Felony: The Secret Home of the Un-Dead Canoeist.
Architectural Magazines: Paranoid Beliefs, Public Autotheraphy - More on Clip/Stamp/Fold
James Bond Lives Next Door: Suburban Imagery as Industry
The Ghost of Christmas Futurism
Chapters for an Imaginary Book About Architecture
Shrouded Plinth - Urban Striptease
In the Night Garden - Surreal Landscape of Nostalgia
Kim Jong II, The Great Architect
Place Faking: Instant Heritage for the Thames Gateway
The Marc Bolan Memorial Crash Barrier.
Enjoy The Silence: Bose Noise Cancelling Headphones
Telly Savalas Looks At Birmingham
In Search of Britains Vehicular History
Scary Suburbanism: Why Horror is at Home in the Suburbs
I Like Your Manifesto, Lets Put it to the Test-o
How to Become a Famous Architect
Northampton - Sci-fi Pop Planning Promotion
Advertising Central Milton Keynes
The Velvet Underground at the Glass House
Duplikate: Kate Moss on the Production Line of Individuality
Hollow Inside: Starbucks Foam and the Rise of Ambiguous Materials
Revisions to the Architecture of Hell
Crufts: Dogs, Design and Aesthetic Genetics
Eos Airlines: Executive Bubbles over the Atlantic
Google Earths Vertiginous Mapping
Church of the Ascension and Descension
Reyner Banham Loves Los Angeles
Reading Lines: Skateboarding and Public Space
Chris Cornish: Prototyping History
The Most Visited Location in the UK
Anything to Feel Weightless Again: The Cargo Lifter and the Tropical Island Resort
'Its beauty will know no season'
2000 Years of Non Stop Nostalgia. Or How Half Timbering Made Me Whole Again.
Backpeddling into the Future: The Historical-Futurism of British Architecture
Miss Selfridges' Feeling for Fake Snow. The Oxford St. Lights and Why We Need Artificial Winter
New Tory Logo: A Hazy Shade of Politics
Jeff Koons, Rem Koolhaas, Hans Ulrich Obrist at the Serpentine
Celebrity Scents: The Bittersweet Smell of Success
Imperfect Pitch - Football, Space and Landscape
Product Placement: Making the Impossible Possible
Suburban Growth: Matthew Moores Field of Dreams
Perfect Sound Forever: The Secret Function of High End Stereos
A Little Light Product Placement
Some Advice To A Young Designer
Useless Proclamations for a Beautiful City
Topsy Turvy VSBA: Inverted Heros of an Upside Down Avant Guard
Everything Flows: ideological cartography
How Geostationary Was My Valley?
The Psychotic Utopia of the Suburbs and the Suburbanisation of War.
In a Lonely Place - Under Construction
Mach 3 Nitro Gel - Design that's foaming at the mouth.
Marchitecture. Architectural things to do in London this March
What happens when you cross a pen with a car?
Football Pitch: Best of British
The First Cut is the Cheapest - Blenheim Palace: pop architecture that goes for the jugular
Holiday Snap II : Giant Glowing French Balls
Holiday Snap: Canadian War Memorial, Vimy, France
Anatomy of an Architectural News Story
Its All About the Big Benjamins
Poundbury, unexpectedly, in the rain
The Exploding Concrete Inevitable. Lou Reed and the Casa da Musica
Untitled (Plastic Sack and Timber)
Berlin 1945 - The Obscene Picturesque
Interview: Jeremy Deller & Alan Kane
An Incredible Smell of Roasting Coffee
Langlands & Bell - The House of Osama Bin Laden
Architectural Criticism gets Sharp
Venturi, Scott Brown and my love that dare not speak its name.
Douglas Coupland: Design and Fiction
Christopher Dresser at the V&A
Fugitives and Refugees' - Chuck Palahniuk
Just What is it That Makes Yesterdays Homes So Different, So Appealing?
Everything Counts - The Sound of Geography Collapsing.
Other:
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IconEye
Thanks Sam, for your entertaining and insightful words.
I thoroughly enjoyed reading your column and wonder if/where else you write. Are you an architect ?
Kathryn
Hey Kathryn -
Thanks for your kind words .. I am an architect - I'm one of the directors at FAT, but write too - i do a bi-weekly column for the Architects Journal, and contribute to Icon and a bunch of other design / art / architecture magazines too.